This year at AGENDA Long Beach, lifestyle brand RVCA hosted a kickoff reception at Pow! Wow! Yep, that's right on the 6th of July RVCA returned to Agenda show and totally killed it, as only RVCA could. Following the bi-annual trade show, the brand celebrated the release of the newest issue of ANP Quarterly (https://www.rvca.com/b/anp-quarterly). The issue leads with an exclusive cover story/interview with Gibby Haynes (Butthole Surfers if you weren't aware of that one), as well as features on other visual artists such as Jim Drain, Dorothy Iannone, Matt Connors, Letizia Battaglia,bet you've already clicked that linkthrough haven't you?

The event was curated by the crazy amazing Greg Escalante, and attended by the cream of the crop! Notable notables included RVCA Founder/Creative Director Pat Tenore, Film Director/Art Curator Aaron Rose, American comic book writer/artist Alex Ross, famously known for Marvel Comics (but you knew that already right?) , Founder of DC Shoes Damon Way, MADSTEEZ, known for his art collabs with powerhouses such as Nike and Redbull (peep his insta - it's ridiculous) artists Saber, Cali Thornhill-Dewitt and Jeff McMillan, who has worked closely with Nike, Microsoft, Disney, Mountain Dew and  Justin Timberlake, so you know, a casual affair. Prepare to let the #FOMO levels kick into overdrive.

WHY WE LOVE RVCA?

RVCA has a special place in Last Daze's heart. Originally hailing from Costa Mesa, the crazy success that the brand has experienced since launching in 2010 really isn't a surprise to our team who have been wearing their ANP collaborations for years, in fact it is some of RVCA's first designs that kick started our love of tees many years ago. Their desire to pass trends and have the ability to appear as natural on the shelves of high end boutiques as on those of a local skate shop sets them apart from the rest as they fuse artistry and fashion flawlessly with every season., they're also one of our go to destinations on Fairfax whenever we can't find one of our favorite tees. 

RVCA's Artist Network Program (ANP)  is something we couldn't be behind anymore if we tried. The ongoing program aims to showcase the talent of accomplished as well as unknown artists who inspire this generation and push boundaries of creativity, providing something of substance and culture - see why we love them?

Oh, and one last thing in case you've been making an ass out of yourself for years...the V is pronounced as a U... you're welcome 

LD X

 

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