Established midway through 2013, young clothing brand NICCE London has quickly made a name for itself as an emerging London lifestyle brand.

Since Formation they have focused on developing a clean honest approach to contemporary street wear apparel. NICCE create clean, functional clothing pushing forward in new directions for-ever maintaining their ethos. Drawing inspiration from London's ever-changing culture and music scene,  Alongside their forever established originals, they work with seasonal collections with a strong directional approach, aiming to produce clean contemporary street wear to be worn by everyone.

AW15 doesn’t deliver camouflage and protection from the elements, it encourages more style, more glamour, more chic and more individuality individuality individuality. AW15 sees the brand tighten their grip on the urban streetwear market by delivering more clean, honest yet poignant contemporary streetwear apparel – heavyweight fabrics, plunge necklines with choker styling, loopback jerseys – with the kind of louche cuts that might belie the seasonal chic but don’t half look great hidden under a big duffel.

check them out here www.nicceclothing.com and take the new shortcut to coo because it's nice to be nicce ;)